Case Study
Storytowns
As part of an initiative to bring more business activity into regional areas, Mid West and Gascoyne region towns were invited to participate in a nationwide tourism initiative called Storytowns.
Storytowns is a story-based travel guide uncovering hidden gems of unique stories that aren’t often heard but are now found by travellers as they approach an outback town in the Mid West and Gascoyne.
Storytowns content is available as a downloaded app where tourists can listen to a podcast of local stories, history and attractions told by local people. The content is geo-located within the app and plays automatically as visitors approach a town. This initiative aims to increase the likelihood that the visitor will stop and spend some time exploring the area.
“Successful storytelling is a key element in creating interest in a destination. In addition, these stories can help elevate a destination to a visitor’s ‘must consider’ list.
The podcast reminds us that Mid West and Gascoyne towns are full of history. Whilst the podcasts are entertaining, they are a great way of getting people to take a break in their journey and explore.”
Mark Holdsworth Executive Officer, Regional Development Australia Mid West Gascoyne
Storytowns story from the Upper Gascoyne
This app has national coverage but features 17 remote yet accessible towns in central Western Australia. Find out more about Storytowns by visiting their website or downloading the app from your preferred app store.